The country's 9 million African Ame...

The country's 9 million African American baby boomer remain a colossal untapped marketing source, and capturing it calls for a recognition of the tasks from their childhoods, writes Contributing Editor Alison Stein Wellner in the February issue of American Demographics. Wellner, in a report forward black Americans born between 1945 and 1964 chronicles the experiences and demographics of the African American section of the nation's most lauded generation. She writes, "Growing up in a world of segregation and racism created attitudinal nuances that are not always not away among white Boomers. Indeed, blacks believe that discrimination still plagues society today." Wellner cites a newly come survey that found that nearly six in 10 blacks said, onward the whole, they had "worse work at jobss income, and housing due to racial discrimination."

COPYRIGHT 2001 Community Renewal Society

COPYRIGHT 2001 Gale Group