Want to concoct a sexy, sophistica...

Want to concoct a sexy, sophisticated brand image? Then it makes intellect to go with a supermodel-themed ad campaign. And that's what Rampage, a contemporary women's clothing brand, has done from tapping Petra Nemcova to star, for a next to the first season, in print executions slated to break in September.

undivided thing models do best is display off clothing. And in her latest series of ads for Rampage discharge by photog Gilles Bensimon, Nemcova does that exceedingly well, as she strikes a variety of leggy embarrasss in attire ranging from a slinky short white jacket to clingy black lingerie and fire engine r high-heels.

Dari Marder, creative director for Rampage, said the campaign's goal is to position the line as an "aspirational brand for the young, contemporary market."

Nemcova appears to be a big fan of Rampage, insisting the clothes "make women have feeling great." And women can have feeling great knowing a portion of all Rampage sales will go on to Nemcova's preferred charity, the Happy Hearts stock benefiting children devastated by the Asian tsunami.

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