Ad man Bernie DiMeo got his start a...

Ad man Bernie DiMeo got his start as a street-smart publicist, for a like reason the man knows something about for what cause to spin the news of the day and make more of it when the situation merits. Not surprisingly, DiMeo make trimed up when he heard about Ald. ed Burke's proposal for a city- wide ban upon the use of trans fats.

DiMeo quickly conferr with his creative unit at DiMeo & Co the ad workshop he founded. And sure enough, putting their collective creative heads together, the agency came up with a recently made known print ad with a bona fide stranges hook for one of the agency's locally based clients, Butcher stripling clear liquid shortening, hardly a high-profile or glitzy piece of business.

Still in the recent print execution, DiMeo found a way to have pleasantry with Burke and his trans fat crusade, and, in the proces draw more [i]or[/i] less attention to the Butcher lad shortening.

Copyright CHICAGO SUN-TIMES 2006

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